The COVID-19 emergency has forced the cancellation of Cosmoprof Worldwide Bologna for 2020. The show was originally planned for March 12-16, then moved to September 3-7, and now has been pushed to Spring 2021 with a digital event called WeCosmoprof planned for June 4-10.

“The current economic scenario and COVID19 emergency all over the world require us to postpone Cosmoprof to next year. It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results. We will soon communicate the new dates,” said Gianpiero Calzolari, President of BolognaFiere Group. “In the meanwhile, Cosmoprof will not stop. Our goal is the revival of the cosmetic sector and, in the coming months, we will maximize our skills to facilitate the natural connection between producers and buyers, and thus give new lifeblood to the sector.”

The digital-format WeCosmoprof was organized with the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, and in collaboration with Cosmetica Italia – Personal Care Association.

“WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “WeCosmoprof was born in the hope of meeting again in 2021 at the 53rd edition of Cosmoprof Worldwide Bologna, to face together the new opportunities and future scenarios.”

WeCosmoprof will offer a three-dimensional experience that is available to exhibitors, buyers, distributors, and retailers from the Cosmoprof community. The core of the platform will consist of:

• Networking between companies and operators, with the matchmaking services of the Cosmoprof My Match software, a consolidated tool for business relations of Cosmoprof Worldwide Bologna.
• Exclusive virtual rooms will be available to exhibitors and buyers, where they can preview new products and services, deepen opportunities for further developments in the relevant markets, and negotiate orders and contracts.
• Matchmaking platform for B2B activities.
• CosmoTalks Virtual Series will offer a detailed update of the market evolution with 30 webinars. Cosmo Virtual Stage will present training sessions focused on consumers’ new habits and trends. The professional channel hosts information and live demos for hair stylists, beauticians, and nail artists wishing to reopen their stores with a brand-new approach.

The digital inventory will be available in Italian, English, French, Chinese, Arabic, and Portuguese, thanks to the “Beauty Made in Italy” project, supported by the Ministry of Foreign Affairs and International Cooperation and ITA – Agency.

“The evolution of COVID19 not only in Italy, but throughout the world, will be decisive for assessing the economic repercussions of this emergency, and it will surely have an impact on all industrial sectors, including cosmetics. What we are facing,” says Renato Ancorotti, President of Cosmetica Italia, “is a challenge, but it is also an opportunity to show how strong and brave we can be. WeCosmoprof is our answer to this circumstance. BolognaFiere Group, institutions, and trade associations are even more united, with a sense of responsibility, to give companies concrete resources and tools for the development of their business.”

WeCosmoprof will be promoted in key markets in Europe, Asia, and the Americas, with specific campaigns on Cosmoprof communication channels, as well as with exclusive content created by media partners and trend agencies. Additional webinars will be scheduled in Angola, Brazil, Chile, France, India, Great Britain, Korea, Morocco, Russia, Turkey, and the United States, with the support of the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency, as a reaction to the COVID-19 emergency.